MKTG-3104: Marketing Management

Description: Study of the marketing process from a macro and management viewpoint. The macro viewpoint includes the role of marketing in society. The management viewpoint includes the product, distribution, promotional, and pricing decisions. Junior standing required.

Pathways: N/A

Course Hours: 3 credits

Prerequisites: N/A

Required By: HTM-4484 , HTM-5454 , MGT-4394 , MKTG-4264 , MKTG-4304 , MKTG-4154 , MKTG-4254 , MKTG-4454 , MKTG-4354 , MKTG-4754H , MKTG-4754 , MKTG-4774 , MKTG-3504 , MKTG-4054 , MKTG-4204H , MKTG-4204 , MKTG-4404 , MKTG-4554 , MKTG-4604 , MKTG-4734 , MKTG-4704 , MKTG-4644

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A

Last 3 Years

Last 5 Years

Last 10 Years

All

Sections Taught: 46

Average GPA: 3.52 (rounds to A-)

Strict A Rate (No A-) : 48.09%

Average Withdrawal Rate: 0.53%


Charles B Swayne	2021	82.7%	14.8%	2.0%	0.4%	0.2%	0.0%	3.73	7
Donna Wertalik	2024	68.5%	24.8%	4.9%	0.9%	0.6%	0.4%	3.58	27
Stephen Hood	2022	58.0%	26.1%	13.4%	0.0%	1.2%	1.2%	3.38	2
Kimberly C Radford	2024	34.5%	44.0%	18.1%	1.7%	0.0%	1.8%	3.09	3
Jumaily Abdul Rahman Al	2024	51.8%	37.5%	7.9%	0.9%	1.0%	0.9%	3.40	5
Thomas W Reilly	2024	26.5%	56.4%	12.7%	3.0%	0.0%	1.3%	3.07	2

MKTG-3104: Marketing Management

Grade Distribution Over Time