MKTG-3104: Marketing Management
Description: Study of the marketing process from a macro and management viewpoint. The macro viewpoint includes the role of marketing in society. The management viewpoint includes the product, distribution, promotional, and pricing decisions. Junior standing required.
Pathways: N/A
Course Hours: 3 credits
Corequisites: N/A
Crosslist: N/A
Repeatability: N/A
Sections Taught: 158
Average GPA: 3.47 (A-)
Strict A Rate (No A-) : 49.84%
Average Withdrawal Rate: 0.32%
| Kimberly C Radford | 2023 | 38.7% | 35.6% | 20.7% | 2.5% | 0.0% | 2.6% | 3.09 | 2 |
| Nancy R Evans | 2016 | 71.8% | 19.9% | 5.3% | 1.8% | 1.1% | 0.0% | 3.56 | 10 |
| Donna Wertalik | 2024 | 73.2% | 21.9% | 3.4% | 0.6% | 0.5% | 0.3% | 3.65 | 50 |
| Bruce E Brown | 2008 | 56.2% | 34.9% | 7.1% | 1.1% | 0.6% | 0.0% | 3.44 | 10 |
| Laurel E Schirr | 2018 | 61.7% | 30.5% | 6.7% | 0.8% | 0.1% | 0.2% | 3.50 | 11 |
| Charles B Swayne | 2021 | 81.0% | 16.0% | 2.3% | 0.4% | 0.2% | 0.2% | 3.72 | 9 |
| Mack J Sirgy | 2009 | 92.6% | 5.3% | 1.0% | 1.0% | 0.0% | 0.0% | 3.86 | 3 |
| James E Littlefield | 2006 | 58.4% | 40.6% | 1.0% | 0.0% | 0.0% | 0.0% | 3.54 | 3 |
| Xingbo Li | 2009 | 84.8% | 12.1% | 0.0% | 3.0% | 0.0% | 0.0% | 3.73 | 1 |
| Thomas W Reilly | 2023 | 23.7% | 65.7% | 7.9% | 0.0% | 0.0% | 2.6% | 3.17 | 1 |
| Lester Staff Solomitchi | 2009 | 88.3% | 9.2% | 2.5% | 0.0% | 0.0% | 0.0% | 3.79 | 2 |
| Meghan E Pierce | 2012 | 33.4% | 42.0% | 18.0% | 4.5% | 1.5% | 0.4% | 3.01 | 3 |
| Poonam Kumar | 2010 | 81.7% | 12.3% | 5.9% | 0.0% | 0.0% | 0.0% | 3.75 | 3 |
| Stefan J Hock | 2015 | 35.7% | 42.9% | 19.0% | 2.4% | 0.0% | 0.0% | 3.10 | 1 |
| Dennis M Shrewsberry | 2007 | 30.4% | 57.7% | 10.9% | 0.8% | 0.2% | 0.0% | 3.13 | 10 |
| Emily M Moscato | 2013 | 39.1% | 41.5% | 16.6% | 1.6% | 1.1% | 0.0% | 3.16 | 3 |
| Chung Kue Hsu | 2004 | 22.9% | 45.8% | 22.9% | 7.2% | 1.2% | 0.0% | 2.83 | 1 |
| Hui Yun Chen | 2009 | 85.7% | 11.4% | 2.9% | 0.0% | 0.0% | 0.0% | 3.77 | 1 |
| Stephen Hood | 2022 | 58.0% | 26.1% | 13.4% | 0.0% | 1.2% | 1.2% | 3.38 | 2 |
| Don G Rieley | 2006 | 11.6% | 37.2% | 25.6% | 20.9% | 4.7% | 0.0% | 2.30 | 1 |
| Kimberly Daniloski | 2016 | 25.1% | 75.0% | 0.0% | 0.0% | 0.0% | 0.0% | 3.25 | 1 |
| Donald A Gresh | 2004 | 60.0% | 40.0% | 0.0% | 0.0% | 0.0% | 0.0% | 3.56 | 1 |
| Jumaily Abdul Rahman Al | 2024 | 53.8% | 36.2% | 7.5% | 0.9% | 0.7% | 0.9% | 3.43 | 4 |
| Noreen M Klein | 2012 | 26.2% | 40.8% | 24.6% | 5.9% | 0.9% | 1.7% | 2.85 | 8 |
| Brett D Jones | 2007 | 50.7% | 34.6% | 12.5% | 1.5% | 0.6% | 0.0% | 3.32 | 6 |
| Carl J Lambe | 2004 | 31.7% | 44.1% | 20.4% | 3.2% | 0.6% | 0.0% | 3.03 | 1 |
| Eloise B Coupey | 2014 | 58.3% | 32.3% | 7.7% | 1.0% | 0.4% | 0.3% | 3.45 | 9 |
| David L Brinberg | 2006 | 100.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 3.95 | 1 |