MKTG-3504: Advertising
Description: Survey of advertising principles and its applications. The course covers advertising history, the impact of advertising on society, and ethical and regulatory issues. The process of creating and placing advertising is explored including advertising objectives, budgeting, media planning and mix, creative objectives and strategy, copy execution and production, and copy testing. Junior standing required.
Pathways: N/A
Course Hours: 3 credits
Corequisites: N/A
Crosslist: N/A
Repeatability: N/A
Sections Taught: 82
Average GPA: 3.37 (A-)
Strict A Rate (No A-) : 32.88%
Average Withdrawal Rate: 0.25%
| Jonathan E Littlefield | 2004 | 38.6% | 54.5% | 6.7% | 0.0% | 0.0% | 0.0% | 3.25 | 2 |
| Jane E Machin | 2012 | 30.0% | 55.2% | 10.4% | 3.0% | 0.0% | 1.3% | 3.18 | 2 |
| Chung Kue Hsu | 2021 | 50.8% | 41.8% | 6.3% | 0.7% | 0.1% | 0.3% | 3.40 | 47 |
| Julie L Ozanne | 2005 | 16.2% | 65.6% | 17.7% | 0.4% | 0.0% | 0.0% | 3.00 | 5 |
| Ivon Rodriguez | 2022 | 97.4% | 2.6% | 0.0% | 0.0% | 0.0% | 0.0% | 3.96 | 1 |
| Anjala S Krishen | 2006 | 71.2% | 26.5% | 1.1% | 0.0% | 1.3% | 0.0% | 3.61 | 2 |
| Donna Wertalik | 2012 | 54.3% | 43.4% | 2.3% | 0.0% | 0.0% | 0.0% | 3.49 | 9 |
| Yu Hu | 2007 | 60.3% | 34.9% | 2.4% | 1.3% | 1.1% | 0.0% | 3.52 | 2 |
| Paula C Peter | 2006 | 56.9% | 34.3% | 7.7% | 1.2% | 0.0% | 0.0% | 3.38 | 2 |
| Haribabu Ravella | 2023 | 47.1% | 36.3% | 10.7% | 4.4% | 0.7% | 0.7% | 3.21 | 3 |
| Laurel E Schirr | 2013 | 29.3% | 50.4% | 20.3% | 0.0% | 0.0% | 0.0% | 3.14 | 4 |
| Steve C Matuszak | 2021 | 14.0% | 74.0% | 10.0% | 0.0% | 0.0% | 2.0% | 3.07 | 1 |
| Jumaily Abdul Rahman Al | 2024 | 75.0% | 23.4% | 1.6% | 0.0% | 0.0% | 0.0% | 3.73 | 1 |
| Blair L Kidwell | 2004 | 46.7% | 26.7% | 20.0% | 0.0% | 6.7% | 0.0% | 3.07 | 1 |