MKTG-3504: Advertising
Description: Survey of advertising principles and its applications. The course covers advertising history, the impact of advertising on society, and ethical and regulatory issues. The process of creating and placing advertising is explored including advertising objectives, budgeting, media planning and mix, creative objectives and strategy, copy execution and production, and copy testing. Junior standing required.
Pathways: N/A
Course Hours: 3 credits
Corequisites: N/A
Crosslist: N/A
Repeatability: N/A
Sections Taught: 14
Average GPA: 3.43 (rounds to B+)
Strict A Rate (No A-) : 35.16%
Average Withdrawal Rate: 0.81%
| Haribabu Ravella | 2023 | 47.1% | 36.3% | 10.7% | 4.4% | 0.7% | 0.7% | 3.21 | 3 |
| Steve C Matuszak | 2021 | 14.0% | 74.0% | 10.0% | 0.0% | 0.0% | 2.0% | 3.07 | 1 |
| Chung Kue Hsu | 2021 | 56.6% | 37.3% | 5.4% | 0.0% | 0.0% | 0.7% | 3.46 | 7 |
| Jumaily Abdul Rahman Al | 2024 | 75.0% | 23.4% | 1.6% | 0.0% | 0.0% | 0.0% | 3.73 | 1 |
| Bingqing Li | 2024 | 58.0% | 30.0% | 8.0% | 2.0% | 0.0% | 2.0% | 3.45 | 1 |
| Ivon Rodriguez | 2022 | 97.4% | 2.6% | 0.0% | 0.0% | 0.0% | 0.0% | 3.96 | 1 |