ADV-3014: Account Planning and Media Buying

Description: Account planning and media buying in an agency environment. Business and market analysis for advertising clients. Research and assessment strategies for paid-media messages. Management, motivation and persuasion theories in programming. Data analysis, creative briefs, and copy testing. Selection and scheduling of media buys to deliver promotional messages through appropriate communication channels to target audiences efficiently and effectively. Legal and ethical considerations in advertising planning and management.

Pathways: N/A

Course Hours: 3 credits

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A