MKTG-3104H: Marketing Management

Description: Study of the marketing process from a macro and management viewpoint. The macro viewpoint includes the role of marketing in society. The management viewpoint includes the product, distribution, promotional, and pricing decisions. Junior standing required.

Pathways: N/A

Course Hours: 3 credits

Prerequisites: N/A

Required By: HTM-4484, MGT-4394, MKTG-4154, MKTG-4354, MKTG-4304, MKTG-4264, MKTG-4454, MKTG-4254, MKTG-4774, MKTG-4754H, MKTG-4754, MKTG-3504, MKTG-4204H, MKTG-4204, MKTG-4554, MKTG-4404, MKTG-4644, MKTG-4704, MKTG-4604, MKTG-4734

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A

Last 3 Years

Last 5 Years

Last 10 Years

All

Sections Taught: 0

Average GPA: N/A

Strict A Rate (No A-) : N/A%

Average Withdrawal Rate: N/A%

MKTG-3104H: Marketing Management

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