MKTG-4254: Product and Price Management
Description: Emphasis on strategic branding and product planning within the context of marketing management. Analysis of economic, financial, legal, and marketing principles to make effective pricing decisions. Examination of relationships between product and price management. Junior standing.
Pathways: N/A
Course Hours: 3 credits
Corequisites: N/A
Crosslist: N/A
Repeatability: N/A
Sections Taught: 15
Average GPA: 3.55 (A-)
Strict A Rate (No A-) : 32.95%
Average Withdrawal Rate: 0.24%
| Laurel E Schirr | 2019 | 65.0% | 32.5% | 1.8% | 0.7% | 0.0% | 0.0% | 3.60 | 3 |
| Thomas W Reilly | 2023 | 66.7% | 31.6% | 0.8% | 0.4% | 0.0% | 0.4% | 3.59 | 4 |
| Stephen Hood | 2022 | 30.0% | 50.0% | 16.0% | 2.0% | 0.0% | 2.0% | 3.04 | 1 |
| Yong Wan Park | 2024 | 49.2% | 46.6% | 4.2% | 0.0% | 0.0% | 0.0% | 3.44 | 2 |
| Yandou Lu | 2022 | 64.3% | 35.7% | 0.0% | 0.0% | 0.0% | 0.0% | 3.60 | 3 |
| Wei Jer Han | 2020 | 72.2% | 27.8% | 0.0% | 0.0% | 0.0% | 0.0% | 3.62 | 1 |
| Staff Preedom | 2019 | 73.0% | 26.9% | 0.0% | 0.0% | 0.0% | 0.0% | 3.75 | 1 |