MKTG-4204H: Consumer Behavior

Description: An integrated analysis of individual and environmental influences on consumer decision making, purchase, and consumption behaviors with strong emphasis on implications for developing, executing, and assessing marketing strategy. Junior standing required. Honors section

Pathways: N/A

Course Hours: 3 credits

Prerequisites: MKTG-3104 or MKTG-3104H

Required By: MKTG-4304, MKTG-4264, MKTG-4254, MKTG-4754H, MKTG-4754

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A

Last 3 Years

Last 5 Years

Last 10 Years

All

Sections Taught: 0

Average GPA: N/A

Strict A Rate (No A-) : N/A%

Average Withdrawal Rate: N/A%

MKTG-4204H: Consumer Behavior

Grade Distribution Over Time