MKTG-4264: Analytics for Marketing
Description: Integrates conceptual and quantitative aspects of marketing. Provides concentrated emphasis on the role of analytical and computer models to enhance marketing decision making. Emphasis on managerial decision making in key areas, including segmentation and targeting, positioning, forecasting, new product design, forecasting and pricing. Role of consumer perceptions and behaviors on decision making. Hands-on experience with model building and using analytical tools.
Pathways: N/A
Course Hours: 3 credits
Corequisites: N/A
Crosslist: N/A
Repeatability: N/A
Sections Taught: 17
Average GPA: 3.37 (rounds to B+)
Strict A Rate (No A-) : 26.39%
Average Withdrawal Rate: 0.13%
| Shilpa V Rao | 2024 | 29.0% | 61.0% | 9.2% | 0.0% | 0.4% | 0.4% | 3.19 | 6 |
| Yuhang Lai | 2021 | 36.5% | 50.4% | 12.0% | 1.1% | 0.0% | 0.0% | 3.19 | 3 |
| Yan Xu | 2024 | 59.4% | 35.2% | 4.3% | 1.1% | 0.0% | 0.0% | 3.51 | 7 |
| Niloy J Mukherjee | 2019 | 100.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 3.99 | 1 |