MKTG-4154: Marketing Research
Description: This course is a study of the scientific process of problem solving in a marketing context. It includes concepts of problem definition, hypotheses generation, questionnaire development, research design, implementation, analysis, and interpretation of statistical findings. Junior standing required.
Pathways: N/A
Course Hours: 3 credits
Corequisites: N/A
Crosslist: N/A
Repeatability: N/A
Sections Taught: 150
Average GPA: 3.23 (B+)
Strict A Rate (No A-) : 26.04%
Average Withdrawal Rate: 0.51%
| Rajesh Bagchi | 2017 | 29.8% | 51.0% | 17.1% | 1.4% | 0.3% | 0.4% | 3.08 | 28 |
| Shilpa V Rao | 2023 | 23.7% | 53.7% | 16.7% | 1.6% | 1.7% | 2.6% | 2.95 | 5 |
| Juncai Jiang | 2021 | 43.2% | 49.6% | 6.2% | 0.4% | 0.4% | 0.2% | 3.31 | 25 |
| Noreen M Klein | 2008 | 23.9% | 56.6% | 17.4% | 2.1% | 0.0% | 0.0% | 3.01 | 12 |
| Paul M Herr | 2024 | 20.5% | 41.5% | 31.7% | 4.7% | 0.0% | 1.7% | 2.77 | 11 |
| Yu Hu | 2007 | 60.6% | 39.4% | 0.0% | 0.0% | 0.0% | 0.0% | 3.63 | 5 |
| Derick F Davis | 2013 | 47.6% | 42.1% | 8.2% | 0.8% | 0.0% | 1.2% | 3.35 | 5 |
| Mack J Sirgy | 2011 | 65.0% | 20.0% | 10.1% | 0.0% | 0.0% | 5.0% | 3.58 | 1 |
| Robert D Jewell | 2004 | 20.0% | 55.0% | 15.0% | 10.0% | 0.0% | 0.0% | 2.87 | 1 |
| Kimberly Daniloski | 2019 | 58.6% | 38.9% | 1.7% | 0.3% | 0.6% | 0.0% | 3.51 | 9 |
| Hui Yun Chen | 2011 | 49.8% | 43.9% | 6.3% | 0.0% | 0.0% | 0.0% | 3.37 | 3 |
| Zhange Ni | 2024 | 30.1% | 63.2% | 0.0% | 0.0% | 0.0% | 6.8% | 3.32 | 2 |
| Yong Kyu Lee | 2015 | 33.8% | 59.5% | 6.7% | 0.0% | 0.0% | 0.0% | 3.22 | 3 |
| Kent Nakamoto | 2014 | 25.4% | 68.0% | 6.5% | 0.0% | 0.0% | 0.0% | 3.20 | 10 |
| Debjit Gupta | 2020 | 80.5% | 15.7% | 3.4% | 0.4% | 0.0% | 0.0% | 3.72 | 3 |
| David L Brinberg | 2023 | 69.5% | 16.9% | 12.8% | 0.0% | 0.0% | 0.8% | 3.50 | 4 |
| Thomas W Reilly | 2013 | 54.3% | 41.8% | 3.9% | 0.0% | 0.0% | 0.0% | 3.45 | 3 |
| James E Littlefield | 2005 | 35.2% | 48.6% | 16.2% | 0.0% | 0.0% | 0.0% | 3.15 | 2 |
| Dennis M Shrewsberry | 2008 | 44.7% | 42.7% | 8.7% | 3.4% | 0.5% | 0.0% | 3.23 | 4 |
| Chiharu Ishida | 2006 | 53.2% | 44.1% | 2.7% | 0.0% | 0.0% | 0.0% | 3.46 | 3 |
| Staff Preedom | 2019 | 65.3% | 29.5% | 5.0% | 0.0% | 0.0% | 0.0% | 3.55 | 2 |
| Myojoong Kim | 2021 | 60.0% | 36.7% | 3.3% | 0.0% | 0.0% | 0.0% | 3.54 | 2 |
| Daniela Maag | 2004 | 25.6% | 51.3% | 23.1% | 0.0% | 0.0% | 0.0% | 3.05 | 1 |
| Angela Yi | 2023 | 49.4% | 38.9% | 10.9% | 0.8% | 0.0% | 0.0% | 3.34 | 3 |
| Staff Feucht | 2015 | 54.2% | 45.8% | 0.0% | 0.0% | 0.0% | 0.0% | 3.54 | 1 |
| Rowena C Crabbe | 2020 | 98.4% | 1.6% | 0.0% | 0.0% | 0.0% | 0.0% | 3.90 | 1 |
| Jinfeng Jiao | 2009 | 90.9% | 9.1% | 0.0% | 0.0% | 0.0% | 0.0% | 3.80 | 1 |