MKTG-4754H: Stategic Marketing

Description: An integrative course in marketing policy and strategy, employing comprehensive case problems in the formulation of marketing action programs and business policy. Senior standing required. Any one of the following Marketing prerequisites - 4304, 4354, 4554 - may be taken concurrently with 4754H

Pathways: N/A

Course Hours: 3 credits

Prerequisites: (MKTG-3104H or MKTG-3104) and (MKTG-4204H or MKTG-4204) and MKTG-4154

Required By: N/A

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A

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Sections Taught: 0

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MKTG-4754H: Stategic Marketing

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