MKTG-4204: Consumer Behavior
Description: An integrated analysis of individual and environmental influences on consumer decision making, purchase, and consumption behaviors with strong emphasis on implications for developing, executing, and assessing marketing strategy. Junior standing required.
Pathways: N/A
Course Hours: 3 credits
Corequisites: N/A
Crosslist: N/A
Repeatability: N/A
Sections Taught: 50
Average GPA: 3.56 (rounds to A-)
Strict A Rate (No A-) : 47.57%
Average Withdrawal Rate: 0.38%
| Tiffany J Shoop | 2023 | 92.5% | 6.9% | 0.6% | 0.0% | 0.0% | 0.0% | 3.89 | 6 |
| Jieru Xie | 2022 | 62.1% | 33.1% | 4.3% | 0.0% | 0.0% | 0.5% | 3.56 | 4 |
| Chung Kue Hsu | 2021 | 59.6% | 34.7% | 5.4% | 0.0% | 0.0% | 0.3% | 3.52 | 5 |
| Shreyans Goenka | 2024 | 63.4% | 31.7% | 4.1% | 0.5% | 0.0% | 0.2% | 3.55 | 13 |
| Iqbal U Ahmed | 2024 | 49.0% | 48.9% | 2.0% | 0.0% | 0.0% | 0.0% | 3.44 | 1 |
| Jumaily Abdul Rahman Al | 2024 | 73.7% | 25.2% | 0.3% | 0.3% | 0.0% | 0.4% | 3.73 | 5 |
| Stephen O Juma | 2021 | 91.6% | 8.3% | 0.0% | 0.0% | 0.0% | 0.0% | 3.92 | 1 |
| Frank D May | 2024 | 32.3% | 44.0% | 18.4% | 3.2% | 0.5% | 1.6% | 3.04 | 7 |
| Thomas W Reilly | 2020 | 65.2% | 26.0% | 8.6% | 0.0% | 0.0% | 0.0% | 3.59 | 1 |
| Niloy J Mukherjee | 2019 | 83.7% | 12.2% | 4.0% | 0.0% | 0.0% | 0.0% | 3.73 | 1 |
| Junghyun Kim | 2022 | 64.0% | 32.0% | 2.0% | 2.0% | 0.0% | 0.0% | 3.51 | 1 |
| David L Brinberg | 2019 | 41.0% | 59.0% | 0.0% | 0.0% | 0.0% | 0.0% | 3.47 | 1 |
| Yuhang Lai | 2021 | 64.7% | 35.4% | 0.0% | 0.0% | 0.0% | 0.0% | 3.58 | 1 |
| Stephen M Grant | 2021 | 100.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 4.00 | 1 |
| Laurel E Schirr | 2019 | 66.7% | 25.5% | 7.8% | 0.0% | 0.0% | 0.0% | 3.55 | 1 |
| Beatriz L Bonetti | 2022 | 100.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 4.00 | 1 |