MKTG-4204: Consumer Behavior
Description: An integrated analysis of individual and environmental influences on consumer decision making, purchase, and consumption behaviors with strong emphasis on implications for developing, executing, and assessing marketing strategy. Junior standing required.
Pathways: N/A
Course Hours: 3 credits
Corequisites: N/A
Crosslist: N/A
Repeatability: N/A
Sections Taught: 163
Average GPA: 3.43 (A-)
Strict A Rate (No A-) : 40.75%
Average Withdrawal Rate: 0.27%
| Thomas W Reilly | 2020 | 73.5% | 23.6% | 2.9% | 0.0% | 0.0% | 0.0% | 3.66 | 3 |
| Stefan J Hock | 2014 | 27.9% | 51.9% | 17.5% | 2.5% | 0.0% | 0.0% | 3.10 | 4 |
| Yong Kyu Lee | 2013 | 45.4% | 50.2% | 4.5% | 0.0% | 0.0% | 0.0% | 3.36 | 4 |
| Rebecca Rabino | 2017 | 58.0% | 35.2% | 5.1% | 1.6% | 0.0% | 0.0% | 3.44 | 5 |
| Ryan M Horn | 2016 | 100.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 4.00 | 1 |
| Beatriz L Bonetti | 2022 | 100.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 4.00 | 1 |
| Canan Corus | 2008 | 86.7% | 11.4% | 1.3% | 0.6% | 0.0% | 0.0% | 3.81 | 5 |
| Anne M Hamby | 2011 | 51.4% | 39.8% | 3.8% | 0.0% | 4.0% | 1.0% | 3.33 | 3 |
| Stephen O Juma | 2021 | 91.6% | 8.3% | 0.0% | 0.0% | 0.0% | 0.0% | 3.92 | 1 |
| Shibin Sheng | 2004 | 38.5% | 61.5% | 0.0% | 0.0% | 0.0% | 0.0% | 3.45 | 1 |
| Frank D May | 2024 | 37.3% | 44.2% | 14.5% | 1.9% | 0.5% | 1.5% | 3.17 | 15 |
| Chung Kue Hsu | 2021 | 51.0% | 42.4% | 5.9% | 0.5% | 0.2% | 0.1% | 3.41 | 21 |
| Anjala S Krishen | 2006 | 59.5% | 30.3% | 10.3% | 0.0% | 0.0% | 0.0% | 3.41 | 3 |
| Nancy R Evans | 2012 | 60.5% | 29.6% | 7.2% | 0.0% | 2.9% | 0.0% | 3.44 | 2 |
| Junghyun Kim | 2022 | 62.1% | 31.2% | 6.2% | 0.5% | 0.0% | 0.0% | 3.50 | 4 |
| Daniel J Villanova | 2018 | 33.7% | 51.5% | 10.7% | 0.9% | 0.6% | 2.7% | 3.17 | 4 |
| Andrew M Parker | 2006 | 29.0% | 49.9% | 18.6% | 1.4% | 1.1% | 0.0% | 3.01 | 8 |
| Stephen M Grant | 2021 | 100.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 4.00 | 1 |
| Kimberlee Weaver | 2013 | 50.1% | 44.2% | 5.5% | 0.0% | 0.2% | 0.0% | 3.41 | 15 |
| Yong Wan Park | 2010 | 38.8% | 57.3% | 3.4% | 0.4% | 0.0% | 0.0% | 3.31 | 7 |
| David L Brinberg | 2019 | 46.0% | 51.1% | 2.9% | 0.0% | 0.0% | 0.0% | 3.41 | 16 |
| Shreyans Goenka | 2023 | 65.2% | 30.3% | 3.7% | 0.6% | 0.0% | 0.2% | 3.56 | 11 |
| Tiffany J Shoop | 2023 | 92.5% | 6.8% | 0.6% | 0.0% | 0.0% | 0.0% | 3.89 | 6 |
| Laurel E Schirr | 2019 | 61.9% | 29.5% | 8.6% | 0.0% | 0.0% | 0.0% | 3.55 | 5 |
| Yuhang Lai | 2021 | 64.7% | 35.4% | 0.0% | 0.0% | 0.0% | 0.0% | 3.58 | 1 |
| Mack J Sirgy | 2014 | 66.9% | 22.9% | 8.8% | 1.3% | 0.0% | 0.0% | 3.48 | 4 |
| Matthew R Hettche | 2008 | 32.8% | 49.7% | 12.3% | 1.3% | 3.9% | 0.0% | 3.04 | 2 |
| Jumaily Abdul Rahman Al | 2024 | 75.2% | 23.5% | 0.4% | 0.4% | 0.0% | 0.5% | 3.74 | 4 |
| Wei Jer Han | 2018 | 56.2% | 39.6% | 4.2% | 0.0% | 0.0% | 0.0% | 3.46 | 1 |
| Jieru Xie | 2022 | 62.1% | 33.1% | 4.3% | 0.0% | 0.0% | 0.5% | 3.56 | 4 |
| Niloy J Mukherjee | 2019 | 83.7% | 12.2% | 4.0% | 0.0% | 0.0% | 0.0% | 3.73 | 1 |