MKTG-4304: Marketing Communications
Description: Theory and application of an organizations marketing communications function. Includes traditional and digital channels. Development of a marketing communications plan, situation analysis, setting communication goals, creating message strategy, implementing the strategy using promotional mix variables, planning traditional and social media, and determining the communication budget. Junior standing.
Pathways: N/A
Course Hours: 3 credits
Corequisites: N/A
Crosslist: N/A
Repeatability: N/A
Sections Taught: 121
Average GPA: 3.53 (A-)
Strict A Rate (No A-) : 42.73%
Average Withdrawal Rate: 0.04%
| Jumaily Abdul Rahman Al | 2023 | 51.8% | 41.1% | 5.4% | 1.8% | 0.0% | 0.0% | 3.43 | 1 |
| Bruce E Brown | 2006 | 80.3% | 17.2% | 2.5% | 0.0% | 0.0% | 0.0% | 3.71 | 10 |
| Steve C Matuszak | 2024 | 36.6% | 57.4% | 5.6% | 0.2% | 0.0% | 0.3% | 3.28 | 10 |
| Anjala S Krishen | 2007 | 64.4% | 32.2% | 3.4% | 0.0% | 0.0% | 0.0% | 3.56 | 1 |
| Rowena C Crabbe | 2021 | 66.8% | 30.6% | 2.7% | 0.0% | 0.0% | 0.0% | 3.59 | 11 |
| Donna Wertalik | 2014 | 64.4% | 34.0% | 1.5% | 0.1% | 0.1% | 0.0% | 3.58 | 18 |
| Laurel E Schirr | 2020 | 73.3% | 24.8% | 1.7% | 0.0% | 0.0% | 0.1% | 3.67 | 17 |
| Aparna Sundar | 2015 | 87.4% | 9.4% | 2.0% | 0.8% | 0.3% | 0.0% | 3.80 | 4 |
| Jane E Machin | 2012 | 42.8% | 51.1% | 5.7% | 0.2% | 0.2% | 0.0% | 3.34 | 13 |
| Anne Sophie Chaxel | 2017 | 48.7% | 43.1% | 8.2% | 0.0% | 0.0% | 0.0% | 3.38 | 4 |
| Thomas W Reilly | 2024 | 51.0% | 43.5% | 5.5% | 0.0% | 0.0% | 0.0% | 3.47 | 2 |
| Don G Rieley | 2005 | 54.5% | 36.4% | 9.1% | 0.0% | 0.0% | 0.0% | 3.29 | 1 |
| Paula C Peter | 2007 | 47.4% | 46.7% | 5.2% | 0.6% | 0.0% | 0.0% | 3.40 | 3 |
| Jieru Xie | 2020 | 70.4% | 28.7% | 0.9% | 0.0% | 0.0% | 0.0% | 3.65 | 2 |
| Haribabu Ravella | 2022 | 50.0% | 33.3% | 8.3% | 0.0% | 8.3% | 0.0% | 3.12 | 1 |
| Meng Hua Hsieh | 2014 | 55.6% | 43.0% | 1.5% | 0.0% | 0.0% | 0.0% | 3.49 | 4 |
| Harold L Meadow | 2008 | 77.1% | 22.9% | 0.0% | 0.0% | 0.0% | 0.0% | 3.72 | 3 |
| Dawn M Tolonen | 2010 | 70.0% | 27.5% | 1.3% | 0.0% | 1.3% | 0.0% | 3.62 | 2 |
| Yu Hu | 2008 | 100.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 4.00 | 1 |
| Mack J Sirgy | 2004 | 69.2% | 30.8% | 0.0% | 0.0% | 0.0% | 0.0% | 3.66 | 1 |
| Staff Eva | 2008 | 69.7% | 27.3% | 3.0% | 0.0% | 0.0% | 0.0% | 3.59 | 1 |
| Matthew R Hettche | 2009 | 62.0% | 34.9% | 3.2% | 0.0% | 0.0% | 0.0% | 3.51 | 2 |
| Staff Feucht | 2014 | 37.2% | 62.8% | 0.0% | 0.0% | 0.0% | 0.0% | 3.39 | 1 |
| Shilpa Madan | 2023 | 54.5% | 40.8% | 4.4% | 0.3% | 0.0% | 0.0% | 3.42 | 8 |