MKTG-4304: Marketing Communications
Description: Theory and application of an organizations marketing communications function. Includes traditional and digital channels. Development of a marketing communications plan, situation analysis, setting communication goals, creating message strategy, implementing the strategy using promotional mix variables, planning traditional and social media, and determining the communication budget. Junior standing.
Pathways: N/A
Course Hours: 3 credits
Corequisites: N/A
Crosslist: N/A
Repeatability: N/A
Sections Taught: 36
Average GPA: 3.39 (rounds to B+)
Strict A Rate (No A-) : 21.92%
Average Withdrawal Rate: 0.15%
| Steve C Matuszak | 2024 | 33.3% | 59.3% | 6.5% | 0.4% | 0.0% | 0.5% | 3.24 | 12 |
| Jieru Xie | 2020 | 70.4% | 28.7% | 0.9% | 0.0% | 0.0% | 0.0% | 3.65 | 2 |
| Haribabu Ravella | 2022 | 50.0% | 33.3% | 8.3% | 0.0% | 8.3% | 0.0% | 3.12 | 1 |
| Rowena C Crabbe | 2021 | 56.1% | 40.7% | 3.1% | 0.0% | 0.0% | 0.0% | 3.48 | 7 |
| Thomas W Reilly | 2024 | 51.0% | 43.5% | 5.5% | 0.0% | 0.0% | 0.0% | 3.47 | 2 |
| Shilpa Madan | 2023 | 54.5% | 40.8% | 4.4% | 0.3% | 0.0% | 0.0% | 3.42 | 8 |
| Jumaily Abdul Rahman Al | 2024 | 48.3% | 47.3% | 3.6% | 0.9% | 0.0% | 0.0% | 3.43 | 2 |
| Laurel E Schirr | 2020 | 73.3% | 26.6% | 0.0% | 0.0% | 0.0% | 0.0% | 3.69 | 2 |