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Virginia Tech

MKTG-4554: Principles of Professional Selling

Description: Learn about the management of relationships between buyers and sellers to effectively build partnerships, including the importance of understanding buyer behavior to facilitate the sales process. Explore the concepts of prospecting for customers, planning for the sales call, presentation skills, as well as the formal negotiation process and how these areas relate to adaptive selling. Address common sales management issues including how to manage cross-functional teams and their time and territories, as well as explore the ethical and legal issues that often arise throughout the sales process. Discuss the various career paths and opportunities within sales.

Pathways: N/A

Course Hours: 3 credits

Prerequisites: MKTG-3104 or MKTG-3104H

Required By: MKTG-4454, MKTG-4774

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A

Sections Taught: 147

Average GPA: 3.58 (A-)

Strict A Rate (No A-) : 52.43%

Average Withdrawal Rate: 0.30%

Edward F Fern200723.9%47.4%21.4%6.1%1.3%0.0%2.8311
Thomas W Reilly202079.8%19.9%0.2%0.0%0.0%0.0%3.7625
Monica Hillison202055.0%40.5%4.5%0.0%0.0%0.0%3.466
Randall S Mccrea202482.8%12.3%0.5%0.9%3.5%0.0%3.684
Brian K Collins202374.3%21.7%1.8%0.5%0.4%1.2%3.6719
Mark W Michalisin202474.1%25.5%0.2%0.0%0.2%0.0%3.678
Broderick L Turner202282.4%14.0%2.7%0.2%0.0%0.6%3.748
Bruce Manthe200942.9%52.4%4.8%0.0%0.0%0.0%3.354
Steve C Matuszak202163.9%31.8%3.8%0.6%0.0%0.0%3.543
James E Littlefield200885.8%13.0%0.0%1.2%0.0%0.0%3.852
Yu Hu200877.3%13.3%3.9%0.0%5.5%0.0%3.522
William H Jester201497.5%2.1%0.0%0.0%0.4%0.0%3.958
Chiharu Ishida200572.8%27.2%0.0%0.0%0.0%0.0%3.664
Aurora Pepaj200740.9%45.5%13.6%0.0%0.0%0.0%3.341
Jill M Sundie201968.5%24.5%5.2%1.1%0.4%0.3%3.5720
Richard E Buehrer201449.3%40.8%6.4%1.3%1.2%1.0%3.4412
Carl J Lambe200525.8%56.2%15.5%0.0%2.6%0.0%2.962
Betsy M Tretola200995.0%5.0%0.0%0.0%0.0%0.0%3.902
Harold L Meadow200880.4%18.5%0.0%0.6%0.5%0.0%3.724
Dawn M Tolonen201158.1%41.9%0.0%0.0%0.0%0.0%3.561
Don G Rieley200640.9%43.2%11.4%2.3%2.3%0.0%3.101

Grade Distribution Over Time