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Virginia Tech

MKTG-4554: Principles of Professional Selling

Description: Learn about the management of relationships between buyers and sellers to effectively build partnerships, including the importance of understanding buyer behavior to facilitate the sales process. Explore the concepts of prospecting for customers, planning for the sales call, presentation skills, as well as the formal negotiation process and how these areas relate to adaptive selling. Address common sales management issues including how to manage cross-functional teams and their time and territories, as well as explore the ethical and legal issues that often arise throughout the sales process. Discuss the various career paths and opportunities within sales.

Pathways: N/A

Course Hours: 3 credits

Prerequisites: MKTG-3104H or MKTG-3104

Required By: MKTG-4454, MKTG-4774

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A

Sections Taught: 47

Average GPA: 3.63 (rounds to A-)

Strict A Rate (No A-) : 47.40%

Average Withdrawal Rate: 0.09%

Thomas W Reilly202082.3%17.0%0.7%0.0%0.0%0.0%3.795
Brian K Collins202469.7%24.8%4.1%0.4%1.0%0.0%3.569
Mark W Michalisin202478.1%21.4%0.4%0.0%0.2%0.0%3.7010
Monica Hillison202055.0%40.5%4.5%0.0%0.0%0.0%3.466
Broderick L Turner202479.9%16.0%3.4%0.2%0.0%0.5%3.719
Jill M Sundie201961.4%35.6%0.0%3.0%0.0%0.0%3.512
Randall S Mccrea202482.3%13.8%0.4%0.7%2.8%0.0%3.695
Steve C Matuszak202140.0%51.0%7.3%1.8%0.0%0.0%3.231

Grade Distribution Over Time

1234GPA
Spring 2019Fall 2019Winter 2019Summer I 2020Winter 2020Summer I 2021Spring 2022Fall 2022Spring 2023Fall 2023Winter 2023Fall 2024Term050% W