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Virginia Tech

MKTG-4354: Marketing Channels and Logistics

Description: Management of the firms distribution function. Study of the structure, functions, interactions, and activities of marketing channels. Analysis and development of integrated physical distribution and logistics systems for the firm. Junior standing required.

Pathways: N/A

Course Hours: 3 credits

Prerequisites: BIT-2406 and (MKTG-3104 or MKTG-3104H) and (BIT-2405 or (STAT-3006 and STAT-3005) or (STAT-3616 and STAT-3615) or STAT-3604 or STAT-4604)

Required By: N/A

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A

Sections Taught: 98

Average GPA: 3.47 (A-)

Strict A Rate (No A-) : 40.70%

Average Withdrawal Rate: 0.22%

Steve C Matuszak202227.0%60.9%11.8%0.0%0.0%0.4%3.175
Thomas W Reilly201950.2%46.6%2.8%0.4%0.0%0.0%3.4621
Nancy R Evans201668.3%27.2%3.4%0.2%0.7%0.2%3.5822
Charles B Swayne202182.4%15.3%1.6%0.2%0.0%0.4%3.7813
Abdurahman A Ahmed202467.9%20.0%12.1%0.0%0.0%0.0%3.532
Edward L Champion200745.4%40.4%11.8%2.4%0.0%0.0%3.326
Donald A Gresh202344.0%42.2%11.1%1.8%0.2%0.6%3.2614
Waverly C Evans201051.3%46.9%1.8%0.0%0.0%0.0%3.454
Mark W Michalisin202380.1%19.7%0.0%0.2%0.0%0.0%3.675
Kent Nakamoto200926.4%53.1%16.4%3.3%0.7%0.0%2.984
Stephen O Juma2022100.0%0.0%0.0%0.0%0.0%0.0%3.971
Edward F Fern200525.3%57.0%12.7%5.1%0.0%0.0%3.031

Grade Distribution Over Time