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Virginia Tech

MKTG-4354: Marketing Channels and Logistics

Description: Management of the firms distribution function. Study of the structure, functions, interactions, and activities of marketing channels. Analysis and development of integrated physical distribution and logistics systems for the firm. Junior standing required.

Pathways: N/A

Course Hours: 3 credits

Prerequisites: BIT-2406 and (MKTG-3104H or MKTG-3104) and (BIT-2405 or (STAT-3005 and STAT-3006) or (STAT-3616 and STAT-3615) or STAT-3604 or STAT-4604)

Required By: N/A

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A

Sections Taught: 33

Average GPA: 3.55 (rounds to A-)

Strict A Rate (No A-) : 39.10%

Average Withdrawal Rate: 0.38%

Steve C Matuszak202424.6%65.4%9.8%0.0%0.0%0.3%3.166
Mark W Michalisin202483.8%16.0%0.0%0.2%0.0%0.0%3.727
Charles B Swayne202184.9%13.7%0.8%0.0%0.0%0.6%3.8110
Thomas W Reilly201965.0%30.0%0.0%5.0%0.0%0.0%3.501
Abdurahman A Ahmed202467.9%20.0%12.1%0.0%0.0%0.0%3.532
Donald A Gresh202443.6%41.2%11.2%3.0%0.2%0.8%3.246
Stephen O Juma2022100.0%0.0%0.0%0.0%0.0%0.0%3.971

Grade Distribution Over Time