Odysseus Logo

Virginia Tech

MKTG-4734: Real Estate Marketing

Description: This course extends the fundamental concepts of marketing into the study and practice of real estate. The course is concerned with the topics of demographic analysis, market information systems, market research, and marketing strategy of residential and commercial real estate, with particular emphasis on the important area of real estate personal selling. Junior standing required.

Pathways: N/A

Course Hours: 3 credits

Prerequisites: MKTG-3104H or MKTG-3104

Required By: REAL-4074

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A

Sections Taught: 6

Average GPA: 3.19 (rounds to B+)

Strict A Rate (No A-) : 16.10%

Average Withdrawal Rate: 0.00%

Thomas W Reilly202128.0%68.0%4.0%0.0%0.0%0.0%3.231
Kimberly C Radford202423.2%58.2%16.3%2.3%0.0%0.0%2.983
Mack J Sirgy202052.3%43.8%3.8%0.0%0.0%0.0%3.472

Grade Distribution Over Time

1234GPA
Spring 2019Spring 2020Spring 2021Spring 2022Spring 2023Spring 2024Term050% W