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Virginia Tech

MKTG-4734: Real Estate Marketing

Description: This course extends the fundamental concepts of marketing into the study and practice of real estate. The course is concerned with the topics of demographic analysis, market information systems, market research, and marketing strategy of residential and commercial real estate, with particular emphasis on the important area of real estate personal selling. Junior standing required.

Pathways: N/A

Course Hours: 3 credits

Prerequisites: MKTG-3104 or MKTG-3104H

Required By: REAL-4074

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A

Sections Taught: 24

Average GPA: 3.06 (B+)

Strict A Rate (No A-) : 23.56%

Average Withdrawal Rate: 0.09%

Kimberly C Radford202423.2%58.2%16.3%2.3%0.0%0.0%2.983
Mack J Sirgy202035.7%41.5%19.3%2.9%0.4%0.1%3.0518
Thomas W Reilly202128.0%68.0%4.0%0.0%0.0%0.0%3.231
Linda R Deemer200836.3%52.6%9.9%1.4%0.0%0.0%3.202

Grade Distribution Over Time