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Virginia Tech

MKTG-4604: Retail Management

Description: Analysis of managerial problems in retailing establishments, including traditional and online formats. Focus is on operational problems, retail and e-retail store organization, location analysis, buying, selling, sales promotion, and merchandise handling. Junior standing required.

Pathways: N/A

Course Hours: 3 credits

Prerequisites: MKTG-3104 or MKTG-3104H

Required By: N/A

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A

Sections Taught: 29

Average GPA: 3.48 (A-)

Strict A Rate (No A-) : 44.20%

Average Withdrawal Rate: 0.42%

Nancy R Evans201657.2%33.7%7.5%0.2%1.0%0.5%3.4312
Thomas W Reilly202459.1%33.8%5.9%0.7%0.0%0.4%3.4916
Stephen O Juma202293.9%4.5%0.0%1.5%0.0%0.0%3.881

Grade Distribution Over Time