Odysseus Logo

Virginia Tech

MKTG-4604: Retail Management

Description: Analysis of managerial problems in retailing establishments, including traditional and online formats. Focus is on operational problems, retail and e-retail store organization, location analysis, buying, selling, sales promotion, and merchandise handling. Junior standing required.

Pathways: N/A

Course Hours: 3 credits

Prerequisites: MKTG-3104H or MKTG-3104

Required By: N/A

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A

Sections Taught: 14

Average GPA: 3.50 (rounds to A-)

Strict A Rate (No A-) : 40.64%

Average Withdrawal Rate: 0.22%

Thomas W Reilly202458.1%34.0%7.0%0.6%0.0%0.2%3.4713
Stephen O Juma202293.9%4.5%0.0%1.5%0.0%0.0%3.881

Grade Distribution Over Time

1234GPA
Spring 2019Winter 2019Spring 2020Winter 2020Spring 2021Winter 2021Spring 2022Winter 2022Spring 2023Winter 2023Spring 2024Term050% W