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Virginia Tech

MKTG-4704: International Marketing

Description: Assessing international markets, comparing marketing systems; management of international marketing operations; focusing on distribution, promotional, and pricing problems faced by firms engaging in world trade. Junior standing required.

Pathways: N/A

Course Hours: 3 credits

Prerequisites: MKTG-3104 or MKTG-3104H

Required By: N/A

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A

Sections Taught: 73

Average GPA: 3.37 (A-)

Strict A Rate (No A-) : 33.37%

Average Withdrawal Rate: 0.23%

Jinyan Xiang202273.9%25.3%0.8%0.0%0.0%0.0%3.663
Elise C Ince201437.4%53.2%8.5%0.3%0.4%0.2%3.2319
Thomas W Reilly202154.5%43.0%1.8%0.3%0.0%0.5%3.5215
Haribabu Ravella202433.7%45.3%9.7%5.5%5.8%0.0%2.962
Laurel E Schirr201453.5%40.6%5.8%0.0%0.0%0.0%3.475
Mack J Sirgy202076.8%21.1%2.0%0.0%0.0%0.0%3.699
James E Littlefield200940.7%45.9%10.4%1.2%1.7%0.0%3.218
Maria K Hatzios200911.4%71.4%17.1%0.0%0.0%0.0%2.961
James R Brown200469.4%25.0%2.8%0.0%2.8%0.0%3.551
Yong Wan Park201030.8%64.2%2.5%0.0%0.0%2.6%3.321
Stephen Hood202271.8%25.7%2.6%0.0%0.0%0.0%3.591
Staff Chandon200730.6%55.8%12.7%0.5%0.4%0.0%3.185
Lucie Ozanne200527.7%54.8%16.5%1.1%0.0%0.0%3.092
Yeh Jun Lee202352.4%38.1%4.8%0.0%0.0%4.8%3.481

Grade Distribution Over Time