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Virginia Tech

MKTG-4704: International Marketing

Description: Assessing international markets, comparing marketing systems; management of international marketing operations; focusing on distribution, promotional, and pricing problems faced by firms engaging in world trade. Junior standing required.

Pathways: N/A

Course Hours: 3 credits

Prerequisites: MKTG-3104H or MKTG-3104

Required By: N/A

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A

Sections Taught: 13

Average GPA: 3.42 (rounds to B+)

Strict A Rate (No A-) : 34.29%

Average Withdrawal Rate: 0.37%

Thomas W Reilly202140.5%53.7%4.5%1.3%0.0%0.0%3.333
Jinyan Xiang202273.9%25.3%0.8%0.0%0.0%0.0%3.663
Mack J Sirgy202070.1%28.9%1.1%0.0%0.0%0.0%3.692
Haribabu Ravella202442.5%36.9%8.7%5.9%6.1%0.0%3.003
Yeh Jun Lee202352.4%38.1%4.8%0.0%0.0%4.8%3.481
Stephen Hood202271.8%25.7%2.6%0.0%0.0%0.0%3.591

Grade Distribution Over Time

1234GPA
Spring 2019Fall 2019Spring 2020Fall 2020Spring 2021Fall 2021Spring 2022Fall 2022Spring 2023Fall 2023Spring 2024Fall 2024Term050% W