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Virginia Tech

MKTG-4644: Marketing, Society and the Public Interest

Description: The impact of marketing on society from a multi- disciplinary and multi-stakeholder perspective. Marketings role in solving societal problems is explored. Topics include at-risk market segments, controversial products and practices, and issues of social justice.

Pathways: N/A

Course Hours: 3 credits

Prerequisites: MKTG-3104 or MKTG-3104H

Required By: N/A

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A

Sections Taught: 117

Average GPA: 3.46 (A-)

Strict A Rate (No A-) : 33.90%

Average Withdrawal Rate: 0.21%

Laurel E Schirr202072.8%23.3%3.6%0.0%0.3%0.0%3.659
Mario Pandelaere202345.7%48.5%3.8%0.5%0.7%0.8%3.3717
Nora Moran201546.1%53.5%0.0%0.0%0.0%0.3%3.448
Julie L Ozanne201430.6%62.9%5.2%1.0%0.2%0.1%3.2421
Emily M Moscato201265.6%31.9%2.5%0.0%0.0%0.0%3.544
Mack J Sirgy201673.8%24.7%1.1%0.0%0.0%0.4%3.688
Thomas W Reilly202440.9%54.3%4.2%0.1%0.4%0.1%3.3511
Junghyun Kim201461.8%38.2%0.0%0.0%0.0%0.0%3.661
Meghan E Pierce201151.7%42.4%5.1%0.0%0.8%0.0%3.443
David L Brinberg202370.3%26.2%2.6%0.4%0.4%0.1%3.6017
Anne M Hamby201459.3%36.6%4.2%0.0%0.0%0.0%3.533
Bige Saatcioglu200940.3%52.0%7.7%0.0%0.0%0.0%3.285
James E Littlefield200876.8%19.8%2.0%1.0%0.4%0.0%3.724
Paul M Herr201855.8%39.9%4.4%0.0%0.0%0.0%3.462
Tiffany J Shoop201985.9%14.1%0.0%0.0%0.0%0.0%3.731
Debjit Gupta201750.0%33.3%16.7%0.0%0.0%0.0%3.481
Ryan M Horn201687.5%12.5%0.0%0.0%0.0%0.0%3.881
Joseph L Scarpaci200938.5%61.5%0.0%0.0%0.0%0.0%3.361

Grade Distribution Over Time