ADV-3004: Advertising Copywriting and Brand Storytelling
Description: Writing advertising messages for print, broadcast, and online media. Basic design and strategic messaging for visual, verbal, and video storytelling. Promotional and sales appeals for products, services, and causes. Theories of image creation and brand identity. Legal and ethical considerations in paid media.
Pathways: N/A
Course Hours: 3 credits
Corequisites: N/A
Crosslist: N/A
Repeatability: N/A
Sections Taught: 2
Average GPA: 3.34 (A-)
Strict A Rate (No A-) : 28.75%
Average Withdrawal Rate: 0.00%
| Carrie C Spiller | 2024 | 38.8% | 55.0% | 6.3% | 0.0% | 0.0% | 0.0% | 3.34 | 2 |