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Virginia Tech

HTM-5454: Hospitality and Tourism Marketing Strategy and Policy

Description: Examination of the role of marketing within the strategic planning of hospitality service organizations.

Pathways: N/A

Course Hours: 3 credits

Prerequisites: MKTG-3104

Required By: HTM-6454

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A

Sections Taught: 9

Average GPA: 3.74 (A)

Strict A Rate (No A-) : 68.44%

Average Withdrawal Rate: 0.00%

Vincent P Magnini2009100.0%0.0%0.0%0.0%0.0%0.0%3.971
Ken W Mccleary201266.3%30.6%3.0%0.0%0.0%0.0%3.583
Stephen Hood2023100.0%0.0%0.0%0.0%0.0%0.0%3.982
Richard R Perdue201460.8%39.3%0.0%0.0%0.0%0.0%3.542
Mahmood A Khan202193.8%6.3%0.0%0.0%0.0%0.0%3.901

Grade Distribution Over Time