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Virginia Tech

HTM-5454: Hospitality and Tourism Marketing Strategy and Policy

Description: Examination of the role of marketing within the strategic planning of hospitality service organizations.

Pathways: N/A

Course Hours: 3 credits

Prerequisites: MKTG-3104

Required By: HTM-6454

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A

Sections Taught: 3

Average GPA: 3.95 (rounds to A)

Strict A Rate (No A-) : 87.50%

Average Withdrawal Rate: 0.00%

Stephen Hood2023100.0%0.0%0.0%0.0%0.0%0.0%3.982
Mahmood A Khan202193.8%6.3%0.0%0.0%0.0%0.0%3.901

Grade Distribution Over Time

1234GPA
Fall 2021Spring 2023Fall 2023Term050% W