MKTG-4754: Strategic Marketing
Description: An integrative course in marketing policy and strategy, employing comprehensive case problems in the formulation of marketing action programs and business policy. Senior standing required. Any one of the following Marketing prerequisites--4304, 4354, 4554--may be taken concurrently with 4754.
Pathways: N/A
Course Hours: 3 credits
Corequisites: N/A
Crosslist: N/A
Repeatability: N/A
Sections Taught: 32
Average GPA: 3.34 (rounds to B+)
Strict A Rate (No A-) : 25.49%
Average Withdrawal Rate: 0.24%
| Thomas W Reilly | 2024 | 29.1% | 58.3% | 10.4% | 1.6% | 0.1% | 0.5% | 3.13 | 14 |
| Eloise B Coupey | 2020 | 52.2% | 40.0% | 6.4% | 1.4% | 0.0% | 0.0% | 3.40 | 7 |
| Haiyan Zhu | 2024 | 47.4% | 44.5% | 8.2% | 0.0% | 0.0% | 0.0% | 3.36 | 3 |
| Charles B Swayne | 2021 | 55.0% | 32.7% | 10.4% | 2.0% | 0.0% | 0.0% | 3.40 | 2 |
| Donald A Gresh | 2024 | 79.7% | 18.0% | 1.7% | 0.6% | 0.0% | 0.0% | 3.72 | 6 |