MKTG-5104: Marketing Policy And Strategy
Description: Principles and processes of strategic marketing planning. Emphasis on development and implementation of marketing plans and programs. Comprehensive case studies are used as the basis for analysis.
Pathways: N/A
Course Hours: 3 credits
Corequisites: N/A
Crosslist: N/A
Repeatability: N/A
Sections Taught: 62
Average GPA: 3.61 (A-)
Strict A Rate (No A-) : 48.29%
Average Withdrawal Rate: 0.00%
| Mack J Sirgy | 2005 | 100.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 3.99 | 4 |
| Dawn M Leijon | 2022 | 52.9% | 35.2% | 10.8% | 0.0% | 1.1% | 0.0% | 3.37 | 6 |
| Mahmood A Khan | 2019 | 69.7% | 29.7% | 0.4% | 0.0% | 0.2% | 0.0% | 3.64 | 28 |
| Anne Sophie Chaxel | 2019 | 66.1% | 32.4% | 0.6% | 0.9% | 0.0% | 0.0% | 3.58 | 6 |
| Xin Wang | 2024 | 100.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 3.84 | 2 |
| Dipankar Chakravarti | 2023 | 56.1% | 43.8% | 0.0% | 0.0% | 0.0% | 0.0% | 3.56 | 2 |
| Thomas W Reilly | 2020 | 50.6% | 49.3% | 0.0% | 0.0% | 0.0% | 0.0% | 3.53 | 2 |
| Stephen Hood | 2022 | 68.9% | 31.0% | 0.0% | 0.0% | 0.0% | 0.0% | 3.62 | 1 |
| Eloise B Coupey | 2017 | 48.3% | 47.4% | 4.2% | 0.0% | 0.0% | 0.0% | 3.40 | 3 |
| Noreen M Klein | 2007 | 55.6% | 43.7% | 0.7% | 0.0% | 0.0% | 0.0% | 3.54 | 3 |
| Yael Z Rugar | 2014 | 43.7% | 39.5% | 15.7% | 1.3% | 0.0% | 0.0% | 3.27 | 2 |
| Edward L Champion | 2010 | 76.8% | 21.7% | 1.6% | 0.0% | 0.0% | 0.0% | 3.77 | 3 |