MKTG-5104: Marketing Policy And Strategy

Description: Principles and processes of strategic marketing planning. Emphasis on development and implementation of marketing plans and programs. Comprehensive case studies are used as the basis for analysis.

Pathways: N/A

Course Hours: 3 credits

Prerequisites: ACIS-5104

Required By: MKTG-5154 , MKTG-5644 , MKTG-5304 , MKTG-5444 , MKTG-5704

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A

Last 3 Years

Last 5 Years

Last 10 Years

All

Sections Taught: 17

Average GPA: 3.55 (rounds to A-)

Strict A Rate (No A-) : 32.49%

Average Withdrawal Rate: 0.00%


Dawn M Leijon	2022	52.9%	35.2%	10.8%	0.0%	1.1%	0.0%	3.37	6
Anne Sophie Chaxel	2019	79.9%	20.1%	0.0%	0.0%	0.0%	0.0%	3.69	2
Thomas W Reilly	2020	50.6%	49.3%	0.0%	0.0%	0.0%	0.0%	3.53	2
Stephen Hood	2022	68.9%	31.0%	0.0%	0.0%	0.0%	0.0%	3.62	1
Dipankar Chakravarti	2024	66.4%	33.5%	0.0%	0.0%	0.0%	0.0%	3.59	2
Mahmood A Khan	2019	62.7%	37.3%	0.0%	0.0%	0.0%	0.0%	3.60	2
Xin Wang	2024	100.0%	0.0%	0.0%	0.0%	0.0%	0.0%	3.84	2

MKTG-5104: Marketing Policy And Strategy

Grade Distribution Over Time