MKTG-5444: Marketing, Management and the Public Purpose
Description: The social context of business, with particular attention to marketing practices and entrepreneurial ventures. Examination of the public policy issues that arise from the pursuit of capitalist enterprise as well as the role of marketing and entrepreneurship in advancing social welfare and economic development. Multi-disciplinary approach linking historical, socio-cultural, political/legal, ethical, and strategic analyses in a global context.
Pathways: N/A
Course Hours: 3 credits
Corequisites: N/A
Crosslist: N/A
Repeatability: N/A
Sections Taught: 8
Average GPA: 3.64 (A-)
Strict A Rate (No A-) : 32.95%
Average Withdrawal Rate: 0.00%
| Mack J Sirgy | 2014 | 95.0% | 5.0% | 0.0% | 0.0% | 0.0% | 0.0% | 3.80 | 2 |
| Eloise B Coupey | 2012 | 58.9% | 39.5% | 1.7% | 0.0% | 0.0% | 0.0% | 3.55 | 4 |
| Mahmood A Khan | 2013 | 89.7% | 10.3% | 0.0% | 0.0% | 0.0% | 0.0% | 3.89 | 1 |
| Mario Pandelaere | 2016 | 33.3% | 66.7% | 0.0% | 0.0% | 0.0% | 0.0% | 3.48 | 1 |