MKTG-5154: Research for Marketing Decisions
Description: The course encompasses: problem formulation, research design, data gathering instruments, scaling, sampling, data analysis for making marketing-related decisions, and solving marketing-oriented problems.
Pathways: N/A
Course Hours: 3 credits
Corequisites: N/A
Crosslist: N/A
Repeatability: N/A
Sections Taught: 7
Average GPA: 3.41 (A-)
Strict A Rate (No A-) : 34.00%
Average Withdrawal Rate: 0.00%
| Rajesh Bagchi | 2014 | 53.7% | 32.3% | 14.1% | 0.0% | 0.0% | 0.0% | 3.29 | 3 |
| Juncai Jiang | 2017 | 40.0% | 60.0% | 0.0% | 0.0% | 0.0% | 0.0% | 3.52 | 1 |
| James R Brown | 2004 | 42.9% | 57.1% | 0.0% | 0.0% | 0.0% | 0.0% | 3.43 | 1 |
| Mack J Sirgy | 2006 | 50.0% | 50.0% | 0.0% | 0.0% | 0.0% | 0.0% | 3.45 | 1 |
| David L Brinberg | 2006 | 62.5% | 33.3% | 4.2% | 0.0% | 0.0% | 0.0% | 3.61 | 1 |