MKTG-5154: Research for Marketing Decisions

Description: The course encompasses: problem formulation, research design, data gathering instruments, scaling, sampling, data analysis for making marketing-related decisions, and solving marketing-oriented problems.

Pathways: N/A

Course Hours: 3 credits

Prerequisites: MKTG-5104

Required By: MKTG-6304

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A

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Sections Taught: 0

Average GPA: N/A

Strict A Rate (No A-) : N/A%

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MKTG-5154: Research for Marketing Decisions

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