MKTG-6304: Seminar in Buyer Behavior Research
Description: This course applies current psychological, social psychological, sociological, communication, and economic theories and research to the study of buyer behavior phenomena. Emphasis is placed on recent research findings and methodologies in buyer behavior.
Pathways: N/A
Course Hours: 3 credits
Corequisites: N/A
Crosslist: N/A
Repeatability: N/A
Sections Taught: 7
Average GPA: 3.60 (A-)
Strict A Rate (No A-) : 43.86%
Average Withdrawal Rate: 0.00%
| Jane E Machin | 2009 | 54.6% | 45.4% | 0.0% | 0.0% | 0.0% | 0.0% | 3.55 | 2 |
| Kimberlee Weaver | 2012 | 80.0% | 20.0% | 0.0% | 0.0% | 0.0% | 0.0% | 3.74 | 1 |
| Frank D May | 2019 | 73.6% | 26.4% | 0.0% | 0.0% | 0.0% | 0.0% | 3.58 | 4 |