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Virginia Tech

MKTG-5304: Promotion Strategy

Description: Emphasis on understanding and applying the principles of marketing communication from a managerial perspective. Course examines the marketing communication activities of an organization focusing on the economic, sociological, and psychological aspects of behavior.

Pathways: N/A

Course Hours: 3 credits

Prerequisites: MKTG-5104

Required By: N/A

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A

Sections Taught: 8

Average GPA: 3.63 (A-)

Strict A Rate (No A-) : 47.51%

Average Withdrawal Rate: 0.66%

Laurel E Schirr2015100.0%0.0%0.0%0.0%0.0%0.0%3.932
Jane E Machin201345.1%45.4%8.2%0.0%0.0%1.3%3.354
Kent Nakamoto2006100.0%0.0%0.0%0.0%0.0%0.0%3.881
Anne Sophie Chaxel2016100.0%0.0%0.0%0.0%0.0%0.0%3.901

Grade Distribution Over Time