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Virginia Tech

MKTG-5304: Promotion Strategy

Description: Emphasis on understanding and applying the principles of marketing communication from a managerial perspective. Course examines the marketing communication activities of an organization focusing on the economic, sociological, and psychological aspects of behavior.

Pathways: N/A

Course Hours: 3 credits

Prerequisites: MKTG-5104

Required By: N/A

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A

Sections Taught: 0

Average GPA: N/A

Strict A Rate (No A-) : N/A%

Average Withdrawal Rate: N/A%

Grade Distribution Over Time