MKTG-5704: International Marketing Strategy
Description: This course provides the background to make managerial marketing decisions at the international level. It is composed of four sections: macro dimensions of international marketing, e.g., culture, politics, and economics; international comparative marketing systems; international marketing management decisions; and international strategic planning and control.
Pathways: N/A
Course Hours: 3 credits
Corequisites: N/A
Crosslist: N/A
Repeatability: N/A
Sections Taught: 1
Average GPA: 4.00 (rounds to A)
Strict A Rate (No A-) : 100.00%
Average Withdrawal Rate: 0.00%
| Stephen Hood | 2023 | 100.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 4.00 | 1 |