MKTG-5704: International Marketing Strategy
Description: This course provides the background to make managerial marketing decisions at the international level. It is composed of four sections: macro dimensions of international marketing, e.g., culture, politics, and economics; international comparative marketing systems; international marketing management decisions; and international strategic planning and control.
Pathways: N/A
Course Hours: 3 credits
Corequisites: N/A
Crosslist: N/A
Repeatability: N/A
Sections Taught: 27
Average GPA: 3.81 (A)
Strict A Rate (No A-) : 73.57%
Average Withdrawal Rate: 0.00%
| James E Littlefield | 2010 | 80.1% | 18.9% | 1.0% | 0.0% | 0.0% | 0.0% | 3.77 | 8 |
| Stephen Hood | 2023 | 100.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 4.00 | 1 |
| Mahmood A Khan | 2016 | 91.4% | 8.6% | 0.0% | 0.0% | 0.0% | 0.0% | 3.86 | 12 |
| Elise C Ince | 2014 | 54.4% | 45.5% | 0.0% | 0.0% | 0.0% | 0.0% | 3.47 | 2 |
| Mack J Sirgy | 2016 | 92.3% | 7.7% | 0.0% | 0.0% | 0.0% | 0.0% | 3.86 | 3 |
| Edward L Champion | 2011 | 100.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 4.00 | 1 |