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Virginia Tech

MKTG-4404: Field Practicum in Marketing

Description: Application of marketing concepts and theories to a specific business concept. On-site performance of marketing activities and a written analysis of the firms marketing strategy and execution. Junior Standing

Pathways: N/A

Course Hours: 3 credits

Prerequisites: MKTG-3104H or MKTG-3104

Required By: N/A

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A

Sections Taught: 21

Average GPA: 3.90 (rounds to A)

Strict A Rate (No A-) : 88.10%

Average Withdrawal Rate: 1.14%

David L Brinberg202392.3%7.0%0.0%0.0%0.0%0.8%3.905
Monica Hillison2024100.0%0.0%0.0%0.0%0.0%0.0%3.982
Brian K Collins202493.3%0.0%3.3%0.0%3.3%0.0%3.806
Donna Wertalik202495.1%4.9%0.0%0.0%0.0%0.0%3.957
Thomas W Reilly201980.0%0.0%0.0%0.0%0.0%20.0%4.001

Grade Distribution Over Time

1234GPA
Spring 2019Spring 2020Summer I 2020Fall 2020Spring 2021Spring 2022Fall 2022Spring 2023Summer I 2023Spring 2024Summer I 2024Fall 2024Term050% W