MKTG-3164: Introduction to Digital Marketing Strategy
Description: Study of the principles of digital marketing and its applications. lntegration of digital strategies with overall business and traditional marketing plans. Emphasis given to critical digital knowledge in inbound marketing, identifying and creating buyer personas, email marketing, search engine optimization, planning and executing digital content marketing calendars, social media marketing, web analytics and digital compliance legislation and regulations, and their ramifications.
Pathways: N/A
Course Hours: 3 credits
Corequisites: MKTG-3104 or MKTG-3104H.
Crosslist: N/A
Repeatability: N/A
Sections Taught: 17
Average GPA: 3.42 (rounds to B+)
Strict A Rate (No A-) : 35.66%
Average Withdrawal Rate: 0.52%
| Monica Hillison | 2024 | 48.3% | 41.6% | 7.2% | 1.3% | 0.9% | 0.6% | 3.39 | 15 |
| Jumaily Abdul Rahman Al | 2022 | 91.3% | 8.7% | 0.0% | 0.0% | 0.0% | 0.0% | 3.91 | 1 |
| Gayoung Park | 2021 | 58.1% | 30.3% | 11.6% | 0.0% | 0.0% | 0.0% | 3.45 | 1 |