MKTG-4164: Social Media and Content Marketing
Description: Study of social media channels and content creation processes and strategies. Integration of inbound marketing methodologies with social and digital media marketing. Emphasis given to content marketing distribution strategies, influencer marketing, social media advertising, and key content marketing tools including blogs, vlogs, and podcasts, as well as employee advocacy programs and social media and crisis management plans for organizations.
Pathways: N/A
Course Hours: 3 credits
Corequisites: N/A
Crosslist: N/A
Repeatability: N/A
Sections Taught: 6
Average GPA: 3.56 (rounds to A-)
Strict A Rate (No A-) : 42.90%
Average Withdrawal Rate: 0.00%
| Monica Hillison | 2023 | 54.5% | 42.5% | 2.1% | 1.0% | 0.0% | 0.0% | 3.54 | 3 |
| Jumaily Abdul Rahman Al | 2023 | 82.6% | 17.4% | 0.0% | 0.0% | 0.0% | 0.0% | 3.83 | 1 |
| Gregory Kogan | 2024 | 23.7% | 63.2% | 13.2% | 0.0% | 0.0% | 0.0% | 3.26 | 1 |
| Carolyn Kogan | 2024 | 66.1% | 32.1% | 1.9% | 0.0% | 0.0% | 0.0% | 3.65 | 1 |