MKTG-4174: Analytics & Metrics for Digital Marketing Strategy

Description: Study of the assessment of digital marketing analytics and metrics and their applications. Optimization of digital marketing results across all digital marketing strategies and tactics. Emphasis given to digital marketing measurement models, data-driven decision making including application of the decision-making framework, predictive analytics and data visualizations, website analytics, organic search analytics, social media metrics, email marketing metrics, as well as paid, owned and earned media analytics.

Pathways: N/A

Course Hours: 3 credits

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A