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Virginia Tech

TA-2604: Introduction to Arts Marketing

Description: An introduction to the theories and practice of marketing and building community engagement as applied to arts activities and professional not-for-profit arts organizations, through a survey of standard marketing approaches, examination of current practices in the field, and direct hands-on experience.

Pathways: N/A

Course Hours: 3 credits

Prerequisites: N/A

Required By: N/A

Corequisites: N/A

Crosslist: MUS-2604

Repeatability: N/A

Sections Taught: 20

Average GPA: 3.72 (A)

Strict A Rate (No A-) : 75.51%

Average Withdrawal Rate: 0.66%

Patricia S Lavender201381.3%14.7%2.0%0.0%1.6%0.4%3.7213
Amanda Nelson201976.5%12.3%8.6%1.1%0.0%1.5%3.635
Katherine C Skelly2020100.0%0.0%0.0%0.0%0.0%0.0%4.001
Cyrus E Pace2021100.0%0.0%0.0%0.0%0.0%0.0%4.001

Grade Distribution Over Time