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Virginia Tech

TA-2604: Introduction to Arts Marketing

Description: An introduction to the theories and practice of marketing and building community engagement as applied to arts activities and professional not-for-profit arts organizations, through a survey of standard marketing approaches, examination of current practices in the field, and direct hands-on experience.

Pathways: N/A

Course Hours: 3 credits

Prerequisites: N/A

Required By: N/A

Corequisites: N/A

Crosslist: MUS-2604

Repeatability: N/A

Sections Taught: 3

Average GPA: 3.78 (rounds to A-)

Strict A Rate (No A-) : 87.19%

Average Withdrawal Rate: 2.56%

Cyrus E Pace2021100.0%0.0%0.0%0.0%0.0%0.0%4.001
Amanda Nelson201961.6%0.0%30.7%0.0%0.0%7.7%3.331
Katherine C Skelly2020100.0%0.0%0.0%0.0%0.0%0.0%4.001

Grade Distribution Over Time

1234GPA
Spring 2019Spring 2020Spring 2021Term050% W