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Virginia Tech

MUS-2604: Introduction to Arts Marketing

Description: An introduction to the theories and practice of marketing and building community engagement as applied to arts activities and professional not-for-profit arts organizations, through a survey of standard marketing approaches, examination of current practices in the field, and direct hands-on experience.

Pathways: N/A

Course Hours: 3 credits

Prerequisites: N/A

Required By: N/A

Corequisites: N/A

Crosslist: TA-2604

Repeatability: N/A

Sections Taught: 3

Average GPA: 3.75 (A)

Strict A Rate (No A-) : 68.33%

Average Withdrawal Rate: 0.00%

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Grade Distribution Over Time