MKTG-6105: Advanced Topics In Marketing

Description: 6105: Seminar in marketing theory, marketing research, buyer behavior, and marketing strategy. Emphasis on conceptual and methodological developments in marketing. 6106: Seminar in marketing management. Emphasis is placed on conceptual and methodological developments and quantitative decision models in promotion management, product and price management, channel of distribution management, and sales force management. May be repeated for credit up to 9 hours for each seminar with different content. II.

Pathways: N/A

Course Hours: 3 credits

Corequisites: N/A

Crosslist: N/A

Repeatability: up to 9 credit hours