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Virginia Tech

MKTG-6105: Advanced Topics In Marketing

Description: 6105: Seminar in marketing theory, marketing research, buyer behavior, and marketing strategy. Emphasis on conceptual and methodological developments in marketing. 6106: Seminar in marketing management. Emphasis is placed on conceptual and methodological developments and quantitative decision models in promotion management, product and price management, channel of distribution management, and sales force management. May be repeated for credit up to 9 hours for each seminar with different content. II.

Pathways: N/A

Course Hours: 3 credits

Prerequisites: N/A

Required By: MKTG-6106

Corequisites: N/A

Crosslist: N/A

Repeatability: up to 9 credit hours

Sections Taught: 9

Average GPA: 3.80 (A)

Strict A Rate (No A-) : 68.52%

Average Withdrawal Rate: 0.00%

Paul M Herr2016100.0%0.0%0.0%0.0%0.0%0.0%4.002
Dipankar Chakravarti202057.8%42.2%0.0%0.0%0.0%0.0%3.613
Wei Liu202180.0%20.0%0.0%0.0%0.0%0.0%3.801
Kent Nakamoto2007100.0%0.0%0.0%0.0%0.0%0.0%3.962
Julie L Ozanne200460.0%40.0%0.0%0.0%0.0%0.0%3.631

Grade Distribution Over Time