MKTG-5654: Managing the Mktg Function
Description: Concepts of marketing management in a global environment, including the role of marketing in business organizations, and the relationship of marketing to other organizational functions. Role of marketing for developing and sustaining a competitive advantage in the marketplace, based of effective managerial decision making. Covers new product development and branding, as well as the characteristics of effective target marketing. Emphasis on the role of developing appropriate business intelligence for strategic decision making. Pre-requisite: Enrollment in the Executive MBA program
Pathways: N/A
Course Hours: 2 credits
Corequisites: N/A
Crosslist: N/A
Repeatability: N/A
Sections Taught: 3
Average GPA: 3.65 (rounds to A-)
Strict A Rate (No A-) : 46.60%
Average Withdrawal Rate: 0.00%
| Dawn M Leijon | 2021 | 79.4% | 17.3% | 0.0% | 3.3% | 0.0% | 0.0% | 3.65 | 3 |