MKTG-5204: Consumer Behavior
Description: Consumer decision-making; information processing; perception; attitude; motivation; social and cultural influences on purchasing behavior; applications to marketing plan, target marketing, product development, distribution, pricing, and promotion.
Pathways: N/A
Course Hours: 2 credits
Corequisites: N/A
Crosslist: N/A
Repeatability: N/A
Sections Taught: 1
Average GPA: 3.85 (A)
Strict A Rate (No A-) : 50.00%
Average Withdrawal Rate: 0.00%
| Mack J Sirgy | 2020 | 100.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 3.85 | 1 |