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Virginia Tech

MKTG-5634: International Marketing Management

Description: This course focuses on marketing decision making in a global context. The course includes consideration of the impact of culture, politics, and economics and the resulting differences in marketing institutions, marketing decision making, and marketing strategy.

Pathways: N/A

Course Hours: 2 credits

Prerequisites: MKTG-5604

Required By: N/A

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A

Sections Taught: 17

Average GPA: 3.83 (A)

Strict A Rate (No A-) : 72.95%

Average Withdrawal Rate: 0.00%

James E Littlefield201092.4%7.6%0.0%0.0%0.0%0.0%3.907
Mack J Sirgy202190.5%8.8%0.6%0.0%0.0%0.0%3.825
Richard E Buehrer201274.8%22.6%2.5%0.0%0.0%0.0%3.712
Laurel E Schirr201371.5%23.8%4.8%0.0%0.0%0.0%3.651
Stephen Hood202388.3%11.7%0.0%0.0%0.0%0.0%3.862

Grade Distribution Over Time