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Virginia Tech

MKTG-5604: Marketing Principles

Description: An introduction to marketing management for executive MBA students. Considers the principles and processes of marketing planning in business and non-profit organizations. Executive MBA students only.

Pathways: N/A

Course Hours: 2 credits

Prerequisites: N/A

Required By: MKTG-5634

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A

Sections Taught: 8

Average GPA: 3.75 (A)

Strict A Rate (No A-) : 66.21%

Average Withdrawal Rate: 0.00%

Eloise B Coupey201397.0%3.0%0.0%0.0%0.0%0.0%3.935
Dawn M Leijon202352.4%42.6%5.0%0.0%0.0%0.0%3.463

Grade Distribution Over Time