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Virginia Tech

MKTG-5604: Marketing Principles

Description: An introduction to marketing management for executive MBA students. Considers the principles and processes of marketing planning in business and non-profit organizations. Executive MBA students only.

Pathways: N/A

Course Hours: 2 credits

Prerequisites: N/A

Required By: MKTG-5634

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A

Sections Taught: 4

Average GPA: 3.45 (rounds to B+)

Strict A Rate (No A-) : 25.18%

Average Withdrawal Rate: 0.00%

Dawn M Leijon202454.5%39.6%6.1%0.0%0.0%0.0%3.454

Grade Distribution Over Time

1234GPA
Fall 2021Fall 2022Fall 2023Fall 2024Term050% W