JMC-4064: Social Media Analytics
Description: Introduction to analytic techniques for social media platforms. Quantitative and qualitative analytic techniques. Design, implementation, and analysis of experimental and observational studies of how people use and engage with social media platforms and how platforms themselves can be used to drive engagement with content. History and trending topics in social media use. Ethical issues involving social media and big data.
Pathways: N/A
Course Hours: 3 credits
Corequisites: N/A
Crosslist: N/A
Repeatability: N/A
Sections Taught: 13
Average GPA: 3.30 (rounds to B+)
Strict A Rate (No A-) : 40.84%
Average Withdrawal Rate: 0.36%
| Brandi A Watkins | 2021 | 49.3% | 32.4% | 11.5% | 5.0% | 1.8% | 0.0% | 3.22 | 6 |
| Megan A Duncan | 2024 | 61.4% | 24.8% | 8.8% | 2.5% | 1.8% | 0.7% | 3.38 | 7 |