PR-5714: Corporate Communication for Business Managers

Description: Public relations as a business management function. Strategic role of public relations in building corporate reputation and protecting goodwill, executive and organizational image, communication strategy, corporate social responsibility, ethical and legal communication practices, media relations, community relations, employee communication, investor relations, government relations, and crisis communication. For MBA students. Pre: Graduate Standing.

Pathways: N/A

Course Hours: 2 credits

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A