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Virginia Tech

PR-4304: Public Relations Campaigns

Description: Public relations campaign research, planning, implementation and evaluation. Emphasis on applying theory in campaign contexts; executing applied research; setting objectives; developing strategic plans, messages and budgets; carrying out courses of action; and evaluating results.

Pathways: N/A

Course Hours: 3 credits

Prerequisites: COMM-2124 and (PR-3144 or COMM-3144) and (PR-3014 or COMM-3014)

Required By: N/A

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A

Sections Taught: 20

Average GPA: 3.65 (A-)

Strict A Rate (No A-) : 40.47%

Average Withdrawal Rate: 0.00%

Chelsea L Woods202456.7%43.3%0.0%0.0%0.0%0.0%3.556
Stephanie A Smith202358.9%40.3%0.9%0.0%0.0%0.0%3.545
Brandi A Watkins202487.1%12.9%0.0%0.0%0.0%0.0%3.853
John C Tedesco202279.9%18.6%1.5%0.0%0.0%0.0%3.746

Grade Distribution Over Time