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Virginia Tech

PR-4304: Public Relations Campaigns

Description: Public relations campaign research, planning, implementation and evaluation. Emphasis on applying theory in campaign contexts; executing applied research; setting objectives; developing strategic plans, messages and budgets; carrying out courses of action; and evaluating results.

Pathways: N/A

Course Hours: 3 credits

Prerequisites: COMM-2124 and (PR-3144 or COMM-3144) and (PR-3014 or COMM-3014)

Required By: N/A

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A

Sections Taught: 22

Average GPA: 3.67 (rounds to A-)

Strict A Rate (No A-) : 43.03%

Average Withdrawal Rate: 0.00%

Chelsea L Woods202461.3%38.7%0.0%0.0%0.0%0.0%3.607
Justin R Combs202490.0%10.0%0.0%0.0%0.0%0.0%3.841
Stephanie A Smith202358.9%40.3%0.9%0.0%0.0%0.0%3.545
John C Tedesco202279.9%18.6%1.5%0.0%0.0%0.0%3.746
Brandi A Watkins202487.1%12.9%0.0%0.0%0.0%0.0%3.853

Grade Distribution Over Time

1234GPA
Fall 2019Spring 2020Fall 2020Spring 2021Fall 2021Spring 2022Fall 2022Spring 2023Fall 2023Spring 2024Fall 2024Term050% W