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Virginia Tech

PR-3324: Corporate Communication

Description: Examines communication theories, strategies and tactics that corporations use in their public relations efforts to reach and influence publics. Prepares students for in-house public relations work and familiarizes them with expectations of corporate clients. Introduces students to the important role communication plays within and between for-profit, nonprofit, and government institutions. Emphasis on the influence of corporate culture, ethics and values on communication styles. Junior standing required.

Pathways: N/A

Course Hours: 3 credits

Prerequisites: N/A

Required By: N/A

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A

Sections Taught: 3

Average GPA: 3.19 (B+)

Strict A Rate (No A-) : 23.89%

Average Withdrawal Rate: 1.95%

Nneka Logan202436.5%48.4%10.1%3.1%0.0%1.9%3.193

Grade Distribution Over Time