MKTG-6234: Experimental Methods in Business Research
Description: Experimental research methods for business research. Design of experimental studies, practical issues, and analysis of data. External, construct, and internal validity issues. Statistical techniques such as Analysis of Variance (ANOVA) and General Linear Model extensions. Hypothesis testing of causal mechanisms, result reporting, and replicability concerns. Pre: Graduate standing.
Pathways: N/A
Course Hours: 3 credits
Corequisites: N/A
Crosslist: N/A
Repeatability: N/A
Sections Taught: 3
Average GPA: 3.40 (A-)
Strict A Rate (No A-) : 41.10%
Average Withdrawal Rate: 0.00%
| Mario Pandelaere | 2024 | 53.3% | 30.0% | 16.7% | 0.0% | 0.0% | 0.0% | 3.40 | 3 |