MKTG-6204: Judgement and Decision Making Research in Marketing

Description: Selective, intensive exposure to research in key substantive and methodological areas related to consumer and marketing managerial judgment and decision making. Design and implementation of original research. Key factors that influence consumer buying and marketing managerial decision making, including the role of utility theory; heuristics and biases; mental accounting and framing; risk; context effects; temporal effects; perceptual and cognitive processes; emotion; motivated and counterfactual reasoning; and motivational influences. Pre: Graduate Standing.

Pathways: N/A

Course Hours: 3 credits

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A