MKTG-5614: Marketing Analysis and Strategy
Description: Study of methods for analyzing customers (particularly market segmentation), diagnosing competitive market structure, and forecasting demand and the use of this information to develop marketing strategy. Executive MBA students only.
Pathways: N/A
Course Hours: 2 credits
Corequisites: N/A
Crosslist: N/A
Repeatability: N/A
Sections Taught: 17
Average GPA: 3.73 (A)
Strict A Rate (No A-) : 57.86%
Average Withdrawal Rate: 0.00%
| Thomas W Reilly | 2021 | 70.2% | 29.3% | 0.5% | 0.0% | 0.0% | 0.0% | 3.67 | 10 |
| Harold L Meadow | 2008 | 75.3% | 24.7% | 0.0% | 0.0% | 0.0% | 0.0% | 3.74 | 2 |
| Eloise B Coupey | 2007 | 100.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 3.98 | 2 |
| Richard A Newman | 2009 | 70.7% | 29.3% | 0.0% | 0.0% | 0.0% | 0.0% | 3.65 | 2 |
| Brett D Jones | 2006 | 100.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 3.99 | 1 |