MKTG-5264: Marketing Analytics
Description: This course integrates conceptual and quantitative aspects of marketing and provides a deep understanding of the role of analytical and statistical models in enhancing marketing decision-making. Particular emphasis will be given to managerial decision-making in critical areas such as demand analysis, pricing, targeting, forecasting in new markets, and extracting meaning about consumer needs from data on the web. The course offers hands-on experience with model building and programming. Pre: Graduate Standing.
Pathways: N/A
Course Hours: 3 credits
Corequisites: N/A
Crosslist: N/A
Repeatability: N/A
Sections Taught: 1
Average GPA: 3.94 (rounds to A)
Strict A Rate (No A-) : 86.40%
Average Withdrawal Rate: 0.00%
| Yan Xu | 2024 | 95.5% | 4.5% | 0.0% | 0.0% | 0.0% | 0.0% | 3.94 | 1 |