MKTG-4114: Introduction to AI in Marketing
Description: Study Artificial Intelligence (AI) and machine learning concepts, myths vs. facts, and barriers associated with AI. Explore the need and uses of AI in marketing and sales. Includes strategies for firms to identify AI opportunities, and the pitfalls and barriers associated with AI implementation. Consider how to implement AI, measure AI success, and gain competitive advantage through AI. Analyze the consumer, firm, and societal impacts of AI from marketing and ethics perspectives, and suggest corrective strategies for firms. Pre: Junior standing.
Pathways: 5A Quant & Comp Thnk Adv., 10 Ethical Reasoning
Course Hours: 3 credits
Corequisites: N/A
Crosslist: N/A
Repeatability: N/A
Sections Taught: 1
Average GPA: 3.13 (rounds to B)
Strict A Rate (No A-) : 16.16%
Average Withdrawal Rate: 3.23%
| Shilpa V Rao | 2024 | 35.5% | 51.6% | 6.4% | 0.0% | 3.2% | 3.2% | 3.13 | 1 |