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Virginia Tech

MKTG-3134: Personal Well-being and Professional Success

Description: In-depth study of the science of well-being and stress management for business and business professionals from multi-disciplinary perspective (Positive Psychology, Consumer Research, Behavioral Economics, Neuroscience, Sociology). Includes relevance of well-being data in marketing and business contexts. Application of well-being and stress management strategies to overcome wellbeing barriers, ensure work-life balance and create positive work environments. Exploration of policy implications of well-being data.

Pathways: 3 Reasoning in Social Sciences, 10 Ethical Reasoning

Course Hours: 3 credits

Prerequisites: N/A

Required By: N/A

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A

Sections Taught: 11

Average GPA: 3.59 (rounds to A-)

Strict A Rate (No A-) : 41.21%

Average Withdrawal Rate: 0.36%

Vicky M Dierckx202469.6%25.5%3.9%0.2%0.5%0.4%3.5911

Grade Distribution Over Time

1234GPA
Fall 2021Spring 2022Fall 2022Spring 2023Fall 2023Spring 2024Fall 2024Term050% W