MGT-2204: Global Business of Pop Culture
Description: Analyze the global business of pop culture through a semester-long case study of a selected pop culture industry. Investigate how social, historical, political, and economic forces shape, and are shaped by, business-decision making at local and global scales. Emphasis on business-decision making by pop culture entities reflecting how they have (or have not) responded over time to changing power dynamics and inequity in the macroenvironment (e.g., reimagined social identities and expectations, accelerated globalization and market access, political unrest, etc.). Use project-based learning to assess past strategic decisions from multiple, intersecting perspectives (e.g., social, historical, political, economic, etc.) and make recommendations about market-based decisions.
Pathways: 2 Critical Thinking Humanities, 7 Identity & Equity in U.S., 11 Intercultural&Global Aware.
Course Hours: 3 credits
Corequisites: N/A
Crosslist: N/A
Repeatability: N/A
Sections Taught: 3
Average GPA: 3.43 (A-)
Strict A Rate (No A-) : 27.34%
Average Withdrawal Rate: 0.96%
| Elizabeth C Jamison | 2023 | 52.7% | 38.9% | 6.8% | 0.0% | 0.5% | 1.0% | 3.43 | 3 |