ADV-2034: Visual Communication Strategies

Description: Concepts and techniques of visual storytelling for corporate and commercial communication through paid, earned, shared, and owned media. Design and production of visual messages for delivery through print, photography, videography, and online channels. Analysis of effective visual communication in advertising and public relations campaigns. Ethical consideration of visual communication choices. Pre: Sophomore standing

Pathways: N/A

Course Hours: 3 credits

Corequisites: N/A

Crosslist: N/A

Repeatability: N/A