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Virginia Tech

AAEC-4514: Advanced Agribusiness Marketing

Description: Applying concepts, principles, and analytical tools in developing a marketing plan for an existing or new agricultural product or service. Students will define the market, perform competitive marketing analysis, outline market assumptions and objectives, and perform a three-year financial evaluation of the action plan. Course can be repeated once.

Pathways: N/A

Course Hours: 1-4 credits

Prerequisites: AAEC-2434 and AAEC-3504

Required By: N/A

Corequisites: AAEC-3504 or AAEC-3004.

Crosslist: N/A

Repeatability: up to 4 credit hours

Sections Taught: 6

Average GPA: 3.59 (rounds to A-)

Strict A Rate (No A-) : 46.67%

Average Withdrawal Rate: 0.00%

Paula M Mercadante202491.7%6.3%2.1%0.0%0.0%0.0%3.751
Ryan Musselman202263.6%28.8%7.5%0.0%0.0%0.0%3.542
Devona Bell202077.8%19.4%2.8%0.0%0.0%0.0%3.661
De Queiroz Pedro W Vertino202360.0%40.0%0.0%0.0%0.0%0.0%3.601
Kimberly L Morgan201974.3%10.2%10.2%0.0%5.1%0.0%3.461

Grade Distribution Over Time

1234GPA
Fall 2019Fall 2020Fall 2021Fall 2022Fall 2023Fall 2024Term050% W